PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...

In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google Ads. Next, you’ll be able to ...