Instagram has officially switched on its advertising API (application programming interface). It's a major move for the Facebook-owned photo-sharing app that will almost immediately help transform ...

The API and data connectors are available as part of Intentwise's complete suite of solutions or as a one-off capability for advertisers and agencies looking to streamline their reporting.

An application programming interface, or API, is a "go-between" that enables a software program to interact with other software.