The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to preserve its user experience, navigate challenging regulatory ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Yet, investors have reservations about Roblox's dependence on selling Robux (its digital currency) for revenue. So, its recent partnership announcement could be a major step toward addressing ...

In the assessment of 12-month price targets, analysts unveil insights for Roblox, presenting an average target of $152.62, a ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a digital ...