A user on Twitter asked me recently about the difference between “affect” and “effect.” Specifically, she wanted to know which to use in the phrase “the affect/effect of celebrity endorsements.” The ...

Test how well you remember the past. Is it the Berenstein Bears or the Berenstain Bears? Does Curious George have a tail or not? These are classic examples of what's called the Mandela Effect. But ...

Do you remember Darth Vader's famous Star Wars quote as, “Luke, I am your father”? Or perhaps you recall The Berenstein Bears books from your childhood? If either rings true, then you’re experiencing ...

There’s so much to unpack when it comes to human memory. It can give us the ability to memorize the entire periodic table or take us on a nostalgia train to a childhood birthday. Some memories are ...

Named after the iconic South African leader Nelson Mandela, this curious phenomenon happens when a large group of people remembers something one way, only to discover they’ve got it all wrong. And ...