Yahoo

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...
PC Gamer

'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
The Drum

Why The Garfield Movie was a purrfect hit with Gen Z and Alpha on Roblox

Winning Gold in the Entertainment category at The Drum Awards for Digital Experience are Sony Pictures, Gamefam, UM and WildBrain for their work bringing Garfield to the next generation of fans. Here ...
Fast Company

Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...
Variety

Could Gen Alpha Save Movie Theaters? New Survey Shows Why ‘Minecraft’ and ‘KPop Demon Hunters’ Had Huge Success With Kids

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...
Hosted on MSN

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...