Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Amazon has launched its heartwarming holiday campaign for 2024, titled “Midnight Opus.” The ad features a theater janitor ...

Selling on Amazon is a tremendous opportunity because this is the most popular online shopping site in the world, and it ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

The Amazon MGM Studios marketing chief opens up in an interview about her surprising new role modeling for Juergen Teller in ...

An onslaught of political advertising for the U.S. election season has again forced many consumer brands to adjust strategies to be heard without breaking their budgets.

Why we care. This new feature gives you a clearer view of how major competitors like Amazon are affecting ad campaigns, helping you to make more informed optimization decisions. However, mimicking ...

For brands looking to thrive on Amazon, Prachi offers straightforward yet impactful advice: "Build a solid foundation with ...

In one such case, a PAC tied to prominent Republicans — and funded by large corporations, like Walmart, Amazon.com and Koch ...

Wall Street has cheered Amazon CEO Andy Jassy’s cost-cutting efforts, with the company’s shares up about 23% year to date.