There has been criticism the Echo has stagnated, while other AI chatbots have become much easier to communicate with.

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon is bringing its new AI-powered conversational assistant, Alexa+, to the U.K., the first country to get the AI assistant outside of North America. The company is currently letting users in the U.

Alexa users in the UK are getting an AI update for their devices as Amazon attempting to roll out new features

Grab the ultimate hands-free smart streaming device, the Amazon Fire TV Cube, on sale for $99.99 right now—that's a whopping 28% off!

Amazon has introduced the latest upgrade to its popular smart speaker lineup with the Amazon Echo Dot Max, a compact device that blends improved audio performance with next-genera

Amazon's Alexa+ AI assistant is rolling out to all Amazon customers in the United Kingdom beginning today as part of an early access program. The U.K. is the first European country to get the upgraded assistant,

As Alexa+ gains ground in the UK, we find out more about the Generative AI-bolstered rollout so far.