NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...
When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s ...
This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. NEW YORK, March 10, 2023 /PRNewswire/ -- Publica, a leading Connected TV ...
Julia Sommerfeld, publisher of Amazon Publishing in the U.S., has expanded her scope to take on the role of worldwide publisher. In that position, she will work closely with Amazon's publishing ...
Just hours before Google announced its U-turn on nixing third-party cookies, Amazon emailed publishers asking them to join its program adopting a key part of Google ...
Electronics maker LG says its Ad Solutions product is now integrated with Amazon Publisher Services. The move allows brand marketers to tap into an expansive offering of advertising opportunities ...
NEW YORK, May 20, 2025 (GLOBE NEWSWIRE) -- Amazon Publisher Services (APS) and Magnite (MGNI), the largest independent sell-side advertising company, have announced a deeper streaming TV collaboration ...
Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...
Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the ...
Amazon is exploring offering technology to help other apps and sites sell ads in AI chatbots, according to two people who ...
In January, Amazon.com, the world’s largest online bookseller, launched its Kindle Singles sales campaign. The mini-eBooks were specifically designed for the company’s popular eReader and apps, and ...