In a Google Webmaster Central hangout, Google’s John Mueller answered a question about best practices for anchor text on internal linking. He answered the question and along the way dropped some ...

Examination of Anchor Text Ratios for SEO Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about?

Why You Shouldn't Control Anchor Text There are multiple reasons why you can—and should—stop trying to control anchor text when link-building. Exact anchor text is increasingly less important to ...

I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text ...