Looking for Navratri anchoring scripts? Here are full samples in Hindi and Gujarati with intros, cues and conclusions for ...

Dreading a task at the end of a long week? There may be a way to trick your brain into seeing that chore as a reward. “Dopamine anchoring” is the latest psychology hack making the rounds on social ...

When you were a kid, the adults in your life likely used some kind of bartering system to convince you to do things. Eat your vegetables? “You get dessert after.” Do your home work? “You get an extra ...

Running errands is boring, but running errands with the promise of getting a strawberry iced matcha on the way? Suddenly, it doesn’t sound so bad. It not only makes the experience more fun while it’s ...

Breathing. I close my eyes and imagine my breath as an anchor, pulling me down into this moment. I notice thoughts that come up. Refocus. Breathing. All I need to focus on is right now. Just breathing ...

Anchoring bias happens when individuals become too focused on the first piece of information that they receive (the “anchor”) when making decisions, even if the information is irrelevant or outdated.

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

We examine the susceptibility of consumers’ willingness‐to‐pay (WTP) and willingness‐to‐accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although ...