With iOS 12, a new file format will create unity for augmented reality developers and, ultimately, help end users enjoy their efforts. I have been a technology journalist for 30-plus years and have ...

Apple’s USDZ AR file format: What you need to know Your email has been sent At the 2018 WWDC in San Jose, Apple announced USDZ, a new file format for storing and transmitting augmented reality (AR) ...

Apple says Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. Dolby Atmos is an immersive audio experience ...

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The MP3 made the iPod possible. Photo: Jim Merithew/Cult of Mac July 14, 1995: The MP3 file format receives its official name as the new .bit file extension gets changed to .mp3. The technology allows ...

Apple announced that it's partnering with computer animation studio Pixar to boost the company's augmented reality initiative, the company announced Monday during its annual WWDC conference for app ...

Apple today announced a new augmented reality file format called Universal Scene Description (USDZ) during its keynote event at WWDC in San Jose, California. Apple explained that USDZ was developed ...

In the patent data, Apple says that producing three-dimensional (3D) sound effects in augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications is challenging because existing ...