Apple is unlikely to produce original content that contains gratuitous sex, violence, profanity, or risqué storylines, according to a report published over the weekend by the Wall Street Journal. The ...

Apple’s original content and video efforts have been described as scattered at best in earlier reports, but now it looks like the company is trying to do something about that. According to a new ...

Apple is making a major push into the world of TV and film during the next year. Apple original programming will have a budget of $1 billion, which will be used by the tech giant to purchase and ...

A Digiday report says Apple TV is "quietly" exploring new advertising products for streaming — but the target may be real soccer, not "Ted Lasso." Apple TV+ soon will be the lone major streaming ...

With Ted Lasso’s second season breaking Apple TV Plus records, Severance enjoying major buzz, and CODA and The Tragedy of Macbeth landing Oscar nods, it’s worth asking: has Apple TV Plus finally made ...

The streamer acquired a major sports property this year, and also announced a major transition for its partner Major League Soccer. There was plenty of change on display at the flagship Apple ...

Apple entered the streaming fray last Friday with the launch of Apple TV+, rolling out a handful of original series, including The Morning Show, For All Mankind, See and Dickinson as well as a couple ...

Apple is looking to hire a chief programmer to lead the company's original video efforts, suggesting Cupertino intends to expand its content catalog beyond "Planet of the Apps" and "Carpool Karaoke," ...

Apple could unveil a slate of original programming this fall, timed with the anticipated launch of the next-generation iPhone 7, according to a report. In one scenario, Apple would debut exclusive TV ...

As promised earlier in the year, Apple’s Swift team has now posted source code for the Swift compiler and standard library functions and objects. Open-sourcing Swift is a big win for the developer ...

At its Worldwide Developer Conference next week, Apple is going to share a success story that a lot of people don't know about. Almost exactly one year ago, Apple released Swift, a new programming ...

Apple is looking for a programming chief, suggesting the company is serious about delving further into original programming, reports The Information. In its search to find someone to lead its video ...