By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.

Association rules mining is one of the most popular data mining models. Minimum-support is used in association rules mining algorithms, like Apriori, ...

They have implemented a novel technique to reduce the number of rules generated using reduced data set thereby improving the performance of Association Rule Mining (ARM) algorithm.

Advocates of algorithmic techniques like data mining argue that these techniques eliminate human biases from the decision-making process. But an algorithm is only as good as the data it works with.