The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

ALEXANDRIA, Va. (Aug. 2, 2013) --Type in "Army logo" in any search engine and hundreds of images will appear. While the Army star logo dominates, individual command, agency, organization and ...

The Army Enterprise Marketing Office (AEMO) is the corporate marketing office for the United States Army. Located in the heart of Chicago, AEMO is responsible for developing, executing and ...

Army recruiting is up, ... "U.S. Army Recruiting Command is on track to exceed the fiscal year 2025 recruitment goal of 61,000 new Soldiers and an additional 10,000 in the Delayed Entry Program ...

About $290 million will fund enhancing operations within the Army’s recruiting command and the budget request aims to fund a force of 452,000 active-duty soldiers in fiscal 2024.

Soldiers from the active duty, Guard and Reserve who volunteer for recruiting duty can now pocket a $5,000 lump sum bonus.. Army Human Resources Command issued the military personnel, or MILPERS ...

The Army’s latest television spots are aimed at different recruits than the service’s typical high-energy, parachute-and-tanks ads. In two new ads released today, the Army wants to catch the ...

Maj. Gen. Johnny Davis, commander of Army Recruiting Command, told reporters that the Army’s average recruit is now 22 years, 4 months old and still “going up.” ...

Speaking Tuesday at the Association of the U.S. Army, Maj. Gen. Johnny Davis, head of Army Recruiting Command, and Brig. Gen. Antoinette Gant, chief of the Army Enterprise Marketing Office, laid ...

The Army beat its recruiting goal this year through a combination of lowered targets and increased efforts, after failing to hit higher goals in 2022 and 2023. The service recruited 55,300 ...

Soldiers with the Wichita Recruiting Company talk to the public about joining the military at Hutchinson, Kansas on Sept. 9, 2023. (Pfc. Aiden Griffitts/Army) As part of its plan to transform how ...