Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS ...

Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, US VP, Strategic ...

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. An ‘attribution window’ refers to the time it takes for a customer ...

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, ...

In its purest form, advertising — and specifically mobile advertising and reengagement — relies on one key chain of events: the presence of an advertisement (a view or impression) creating awareness ...