IBM has helped Audi UK enhance its digital customer experience by redesigning the Audi UK website. Online sales inquiries increased by 59% in the UK last year, despite a 30% industry decline in new ...

Audi’s super-popular SUV is box fresh in its third-generation form and great value at £460 per month. It’s our Deal of the ...

A recent paper from McKinsey suggests that car sales will become an omni-channel business. The idea of taking the time to look at shiny new vehicles on a forecourt, browse brochures, and touch and ...

Audi has stopped accepting orders for the RS Q3 and its coupe sibling, the RS Q3 Sportback, in the United Kingdom. The reason behind this decision is the high demand for the two models, with the ...

Audi UK is simplifying its model range as it aims to make buying a new car less confusing for customers. The rationalisation programme will reduce complexity in its model lines by 45%, resulting in a ...

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several ...