Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

The Japanese automaker Nissan officially kicked off the life of its luxury division Infinity with its first sales in North America in late 1989; now, the division is revamping its entire visual ...

Walter Benjamin came up with aura and authenticity in The Work of Art in the Age of Mechanical Reproduction in 1936 to describe the value of original artworks created by artists instead of mechanical ...