Weren’t we supposed to be watching movies wearing virtual reality helmets by now? Full immersion, not just 3D. But the technology, it turned out, fell short of its lofty promise. Helmets delivered ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

This new app from Volvo Group—designed to aid crews responding to emergencies involving Volvo’s electric trucks—may seem outside the usual real of Automation World coverage, but it highlights how ...

Last August, TechCrunch noted TikTok was working to build its own augmented reality (AR) development platform called Effect House, which would allow creators to build AR effects for use in TikTok’s ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

McGraw Hill and Verizon this week launched a new, free app for K–12 to bring augmented reality to the classroom. The app, McGraw Hill AR, is designed to "bring academic concepts to life and give ...

NEW YORK & CLICHY, France--(BUSINESS WIRE)--L’Oréal and Perfect Corp. announce a global partnership that integrates makeup collections from L’Oréal brands worldwide in YouCam Makeup, the award-winning ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

Pega received highest scores in four categories across Enterprise Low-Code Application Platform Critical Capabilities and Multiexperience Development Platform Critical Capabilities reports CAMBRIDGE, ...