Delaware entrepreneur Marcus Smith shares how he grew his platform into a tool for events, brands and in-person experiences.

A Wisconsin university is using augmented reality to show staff from meat processing plants and farmers what it's like to look through the eyes of livestock.

Seven surprising shifts in 2026 are rattling augmented reality and the companies chasing it. This moment matters because ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

Facebook parent company Meta today unveiled "the most advanced pair of AR glasses ever made," called Orion. Meta claims Orion looks and feels like a regular pair of glasses, but with augmented reality ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

But no, no AR, no augmented reality.” The blunt line landed in a live Bloomberg Q&A on March 26, 2026, and it sent a ripple ...

Armed with virtual headsets and precision measurements, engineers can perform dry runs before strenuous assembly. When you purchase through links on our site, we may earn an affiliate commission. Here ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...