Shane Wolf, Aveda President, defines luxury as purposeful and intentional. He highlights Aveda's unique blend of science, ...

MINNEAPOLIS--(BUSINESS WIRE)-- AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan ...

Aveda has officially partnered with “Ginny & Georgia” actress Antonia Gentry on the brand’s new Be Curly Advanced collection, a line featuring hair care products designed specifically for the ...

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An exhibit display for Blaine-based Aveda at a beauty show in Long Beach, California. Parent Estee Lauder has typically relied on stylists and salons to distribute its products, but it's thinking more ...

Tired of your hair colour fading faster than one of Paris Hilton's boyfriends? The weaker your hair the quicker your colour will disappear and become drab and dull. Haircare heroes, Aveda have come to ...

The Estée Lauder Companies-owned hair care brand is doubling down its focus on the salon industry, with Wolf leading the ...

AVEDA, a purpose-driven pioneer of plant-powered, high-performance beauty announces its debut in the U.S. Amazon Premium Beauty store, bringing its assortment of vegan hair, skin, body and lifestyle ...