Consumer brand managers are no strangers to market research. Consumer packaged goods (CPG) brands often invest significant time and money in B2C market research, trying to understand their audience’s ...

Ethnography has its roots in the anthropological observation of tribal cultures. How can it help us to understand what makes businesses tick, and what can it add to the business researcher’s tool box?

A lucid motive underpins research: to find out what people think, feel and do. It’s this simple yet powerful idea that’s driven countless groundbreaking revelations and discoveries over the centuries, ...

As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. And with good reason.

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

TreviPay’s survey of 550 UK and European B2B buyers finds booming AI adoption in procurement, but flexible invoicing—like pay ...

BASINGSTOKE, England--(BUSINESS WIRE)--A new study from Juniper Research has found the transaction value of B2B cross-border payments of all payment types will exceed $42.7 trillion in 2026, from $34 ...

New subscription service promises to improve on traditional analyst firm observations, inferences and commentary with better science-based research, proven tools, and advisor doers. RENO, Nev., April ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...