For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, ...

and the average buyer cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you ...

and 90 days The final project culminates in the creation of a B2B marketing action plan that you can present to your leadership team, colleagues, or prospective clients. To ensure that your plan is ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

LinkedIn is a powerful platform for businesses that sell to other companies. It offers unique opportunities for ...

Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Pitch out articles to print publications A component of a well-engineered B2B marketing plan includes elements of content marketing, or creating content for an ideal audience. From the digital ...

Over the years, influencer marketing has become a significant trend. In B2B IT services marketing, there are different stakeholders who have a considerable ability to influence customer behavior.

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a ...