BIC has continued its efforts to tie its disposable items to pop culture with campaigns timed to the Summer Olympics and back-to-school season, two periods that are expected to drive an uptick in ...

It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...

Forbes contributors publish independent expert analyses and insights. Teach grad students at NYU. Former Brand Manager. The best commentary on the Bic frenzy from a brand standpoint right now is from ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...

MILFORD Bic Corp. revealed Wednesday that it may move its North American headquarters and 350 jobs to Shelton, Trumbull or Fairfield, a shift that would all but sever Milford s 43-year relationship ...

Houston charity started by two women takes your donations of medical equipment and supplies as well as large donations from hospitals and medical clinics. From Houston to the World: Medical Bridges ...

The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company. But Gonzalve ...