Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

The balanced scorecard is a set of financial and non-financial measures regarding a company's success factors, from four interrelated perspectives: financial, customer, internal business processes, ...

Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

Compensation of owners in a professional services firm has always been contentious. Over the years, several trends have developed based upon the size of the firm. A new trend is developing that is an ...

Norton and Kaplans Balanced Scorecard (BSC) method of measuring performance has been around since the early 1990s and appears to be gaining momentum in many companies. In fact, recent research ...

A group of local educators from one my community’s largest public school systems recently invested a portion of their valuable summer time off in attending a week of leadership training hosted by ...

Apr 5, 2014, 9:58pm EDT Updated: May 28, 2015, 2:05pm EDT Image provided by Getty Images (Sneksy) When you look at the performance of your business, are you getting a balanced evaluation? You’re not, ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...