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11mon
The Use of Banner Advertisements with Pull-Down Menus: A Copy Testing Approach
As an indication of the increasing popularity of Internet advertising, overall Web advertising revenue in the United States has grown consecutively for the past eighteen quarters with revenues for the ...
Daily Meal on MSN
7mon
What 'Banner Blindness' Means When It Comes To Restaurant Menus
As it turns out, it might not be your fault for having a hard time deciphering the menu: The design may actually be causing ...
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