Margot Robbie as Barbie in 'Barbie' (2023). The end of Barbie leaves the iconic Mattel doll with a big decision to make. To Barbie’s surprise, Ken — whose entire sense of identity is dependent on ...

Hold onto your marigold crowns, because Mattel's 2025 Dia de Muertos Barbie and Ken dolls are here, and they may just be the most breathtaking yet. These special editions showcase the dolls in all ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. LeBron James was chosen by Mattel to be the first ...

The colorful Mexican celebration of Día de Muertos is just around the corner, and Mattel has kicked it off by unveiling a Barbie and Ken doll to honor the tradition. This year’s Día de Muertos Barbie ...

The social media star and her boyfriend recreated Barbie and Ken with near-identical looks for Halloween Alix Earle/Instagram Alix Earle is a Barbie girl! Just when she thought it would be hard to ...

Mattel's move comes during Childhood Cancer Awareness Month. Tens of thousands of children will get to see a part of themselves reflected in new Barbie and Ken dolls. Mattel announced Wednesday that ...

Barbie is launching a new line of dolls without hair in honor of children with hair loss, including its first Ken without hair. The new dolls are part of the brand's existing Brave Barbie line, which ...