EDN

VWO Introduces New Bayesian-based Statistics Engine; Reduces A/B Testing Time by up to 50%

Wingify, one of India's leading product companies and a global leader in the A/B testing space, today unveiled its new statistics engine, SmartStats, which uses Bayesian statistics to power their ...
Forbes

Multi-Armed Bandit Vs. A/B Testing In SaaS Price Optimization

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...
The Conversation

A/B testing: how offline businesses are learning from Google to improve profits

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...
Entrepreneur

A/B Testing Is Maybe the Easiest Way to Boost Conversions on Shopify

Opinions expressed by Entrepreneur contributors are their own. Scientists would never push a drug to market without testing it to make sure it is effective; a similar principle should be applied to ...
Forbes

Why A/B Testers Have The Best Jobs In Tech

While preparing for the panel I am moderating on "A/B Testing Secrets Revealed: Uber, Etsy, & Intuit” this Sunday 3/12 at SXSW, it became clear to me that the people on the panel from Intuit, Uber, ...