Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me ...

In the wide world of American beers, there's one particular stalwart from Milwaukee that was once popular but may now be ...

When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with a nimble strategy – that turned out to be a home run.

Better Beer has rolled out a new campaign to mark its launch into the cider market.Developed by the brand’s in-house ...

Boozed up South Australian drivers are “full of it” and have no excuses according to SA Police’s latest set of road safety ads, which show a man and a woman behind the wheels of cars filling with beer ...

They’re cheesy, sometimes annoying, but always catchy. In the golden days of Australian advertising, jingles dominated radio ...

Germany’s beer industry relies on education and research to combat the climate change that's wreaking havoc on farms and ...

It has been announced that Old Jamaica Ginger Beer is set to be discontinued, as the brand rolls out a social media campaign ...

Popular Mid-City beer garden Wrong Iron will reopen Wednesday afternoon after its porch partially collapsed under the feet of ...

Jurickson Profar of the San Diego Padres was targeted by LA Dodgers fans who threw baseballs and beer at him during a heated ...

A survey last year found Scottish football fans were being 'exposed to a high level of alcohol marketing' at games across the ...