Lip blushing has exploded in popularity recently, thanks to social media and a broader shift toward low-maintenance beauty.

An influencer is reminding TikTok of just how quickly beauty trends come and go after sharing a photo of herself not too long ago in full glam — followed by another photo of her in a decidedly more ...

A bride-to-be turned to the internet for makeup advice ahead of her wedding, and social media has come through with their incredible tips and tricks. Hannah, 32, planned to do her own makeup when she ...

Heidi Klum just underwent a dramatic transformation for the 2024 Golden Globes and it’s giving us major Mia Thermopolis vibes... IYKYK. Now, if you’ve not opened Instagram – or any social media apps ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Jessica Alba recently stunned in a glowy no-makeup video on Instagram. The actress showed off her ...

Livvy Dunne's fifth and final season as a LSU gymnast is getting closer, and right now, she's kicking it into high gear. And after five years, not only does she slay on the mat, but she has her makeup ...

In an upload titled "The power of makeup," Reddit user "munner83" publicly posted a picture of herself showing one side of her face with makeup and the other side makeup-free. The photo was originally ...

At the The Catalysts, MAC's new global creative director discussed his creative process and buzzy "I Only Wear MAC" campaign.

Every new campaign photo or social media op ignites online debate, with people posting side-by-side photos to showcase how ...

Wondering if you should apply foundation before or after concealer? According to an MUA, it depends on the look you're going for. Our editors independently select these products. Making a purchase ...

LSU Tigers star Livvy Dunne is preparing her fifth and final season with the women's gymnastics team. . The 22-year-old viral sensation helped the LSU Tigers win the 2024 NCAA national gymnastics ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If there is a genre of Internet videos that is simply, unparalleled, it is the before-and-after glam ...