Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

Much has been written here—and just about everywhere else the subject of improving government performance is discussed—about the power of evidence-based analysis, and I agree that it holds much value ...

Organizations that set benchmarks or serve as examples of how to do things effectively and efficiently are called "best-practice" organizations. The techniques they use -- the "best practices" -- have ...

The phrase “best practices” or, in the singular, “best practice” is business jargon arising from the management tool known as “benchmarking.” The assumption underlying this term is that production and ...

Arthur C. Clarke, the great science fiction writer, once observed that cave dwellers froze to death on beds of coal—lying on the very resource that could have saved their lives. But they had no way to ...

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...