This article first appeared on USgamer, a partner publication of VG247. Some content, such as this article, has been migrated to VG247 for posterity after USgamer's closure - but it has not been ...
It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...
Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...
The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company. But Gonzalve ...
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