Eighty percent of women wear the wrong bra size. This statistic has been touted for decades, according to a New York Times article. While that same article challenges this measurement and the idea ...

The average bra size in the U.S. has increased by DD-digits over the past three decades (in the land of plenty, it seems, our cups runneth over). National lingerie retailer Intimacy has determined, ...

Bra shopping is never as easy as we think it is, regardless of the size of your bust. While we initially look for something featuring frilly lace, or some soft satin or comfy cotton, shopping plans ...

Going to be fitted for a bra could be a thing of the past thanks to a new app. Underwear brand Curvy Kate claims that its new chatbot is able to correctly guess ladies’ bust size with a simple photo.

Your bra size is very near and dear to your heart—literally. It's easy to get a little too hung up on the numbers and letters we see on the tag and end up in the wrong size because of it. In fact, ...

In the last 15 years, the average bust size has increased from 34B to 36C. Whether the lift is due to breast augmentation surgeries or a side-effect of expanding waistlines is not known. Either way, ...

For me, shopping for a new bra and underwear is, admittedly, a bit of a rarity. Once I find a bra that is comfortable and functional, I use it for years on end. While the main reason behind my ...

The phrase one size fits all most certainly doesn’t apply to bras—not in the least. This undergarment is one of the trickiest purchases, requiring full knowledge of one’s chest area down to the ...