Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

On Wednesday, Starbucks Corp.’s new chief executive, Brian Niccol, laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and redesign stores to make them more ...

Starbucks CEO Brian Niccol said the company is planning to simplify its menu and fix its pricing strategy as it attempts to win back customers and reverse its sagging sales. Niccol, who left ...

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial ...

Starbucks shares dropped Wednesday after the company warned its inflation-battered customers are cutting back on its pricey coffee — even as its new CEO Brian Niccol begins a turnaround bid.

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four ...

By Waylon Cunningham (Reuters) -Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks’ US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...