McDonald’s CEO’s New Burger 'Taste Test' Backfired and Fast-Food Rivals Quickly Jumped In ...

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has ...

A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food rivalry online. After Kempczinski shared a clip trying the chain’s Big Arch ...

Wendy’s U.S. President Pete Suerken shared his own taste test video—taking a hearty bite into a Wendy's burger and joining ...

Social media had some thoughts on a new video showing the CEO of McDonald's trying the fast food giant's newest burger.

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

Fast-food giants McDonald's, Burger King and Wendy's spark a viral “CEO taste test” trend as executives film themselves ...

"Don't stop with the burgers, make the CEO of Ticketmaster try to buy concert tickets on his own website," one person wrote ...

A&W Canada posted probably the most pointed parody video of all.

A social media exchange between Burger King and McDonald’s has intensified after a viral video showed McDonald’s chief executive Chris Kempczinski taking a modest bite of the chain’s new Big Arch ...

Join Pete the Meat Inspector, a visually impaired food enthusiast, as he takes on a unique blind taste test challenge. Watch ...