There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries on the phone, you need to be using this tool. Most businesses and marketers measure success based upon a ...

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it.

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

If you have a website, you'll know that boosting your rankings via search engine optimization is a continuous struggle with no guaranteed results. You may have also tried paid search engine marketing ...

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An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls. Invoca uses a snippet of JavaScript code placed ...

Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And ...