Capri Sun has launched the first stage of an integrated advertising campaign for its new organic fruit drinks line. For the Capri Sun Organic launch, the brand and agency McGarry Bowen Chicago adapted ...

A nostalgic favorite is growing, much like many of its now-adult fans. On May 15, Capri Sun announced the launch of the hotly-anticipated large-format product — a 96-ounce bottle of Capri Sun’s ...

Here’s a giant jug of nostalgia. Capri Sun is growing up with their fans, giving them a much bigger serving than the pouches of their childhood. The brand, owned by The Kraft Heinz Company, is ...

Rumors have recently been swirling that the brand, known for its 6-ounce juice pouches, was ditching the drink’s iconic containers for 12-ounce bottles aimed at adults. However, in an Aug. 30 ...

Did you know Capri Sun was the FIRST to sell a drink in a stand-up pouch? Capri Suns were basically the currency of childhood — everyone was always trading flavors at lunchtime — but the real question ...

Each demographic has its own preferences, from everything to the cut of their jeans to the height of their socks, but everyone — regardless of when they were born — seemed both shocked and ...

CHICAGO — Kraft Heinz Co. has reduced the sugar in its Capri Sun juice drink by an average of 40% by using monk fruit concentrate, a natural sweetener. The reformulated Capri Sun, which will be on ...