Case study interviews are the foundation for all the content that follows. But if you botch the case study interview, you won't get a good content result. Here's Jon's tips for written and video case ...

An icon in the shape of a lightning bolt. Impact Link How well you do at a case interview can make or break your chances of landing a consulting job at a top firm. And just like the SATs — if you ...

An icon in the shape of a lightning bolt. Impact Link Top management consulting firm McKinsey & Company offers some of the highest-paying salaries for recent grads. But it's hard to land a coveted six ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...