Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Are you full of good intentions that you’re finding hard to turn into actions when it comes to improving your well-being? Let’s be honest, while it may be relatively straightforward to try and move ...

Changing our behavior is a self-engineering challenge with few equals. I’m talking about long-term, sustained change, not short-run bursts that sputter out before real change happens. Whether the ...

Many of us are struggling to create positive change in our lives. For example, would you like to: Engage in social action? Organize your space — office, garage, closet? Eat more healthfully? Make a ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

How many times have we made resolutions to adopt healthier habits or vowed to never engage in unhelpful ones ever again, only to chastise ourselves for failing? Then the waves of guilt and shame that ...