On Cinco de Mayo, the brand is launching a new, immersive digital gaming experience, "Ingredient Quest," in the Burrito Builder experience on Roblox, which challenges users to collect virtual ...

Chipotle Mexican Grill announced it is celebrating Cinco de Mayo with five days of real food, real fun and real prizes. On Cinco de Mayo, the brand is launching a new, immersive digital gaming ...

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.

The fast casual Mexican food chain announced on April 29 it is launching a "new, immersive digital gaming experience" called "Ingredient Quest" in the Burrito Builder experience on Roblox.

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos.

The promo takes place within the virtual reality world of Roblox, at Chipotle’s virtual restaurant in the Burrito Builder experience.

Unfolded premiere in Roblox Chipotle premiered Unfolded on Roblox today at 7 a.m. Pacific time in the virtual Carnitas Cinema within the Chipotle Burrito Builder experience.

Dive Brief: Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the ...

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

Roblox is allowing players to earn free food from Chipotle for a limited time, and all you have to do is work in the virtual burrito kitchen.

4 – Burrito Bucks available in the Chipotle Burrito Builder experience have no monetary value and do not constitute currency or property of any type. About Chipotle ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder ...