Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

With the Chipotle Boorito Maze experience, $1 million in free burritos will be available, along with access to new virtual Halloween costumes and exclusive Roblox items.

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Accordingly, the first 30,000 Roblox users who visit the cashier in the virtual Chipotle restaurant during the specified time each day, in costume would receive a free burrito code.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Chipotle Boorito 2021 has changed again amid COVID-19. To get a $5 Halloween meal, you need to order online and there's a contest for free codes.

Chipotle Mexican Grill launches a limited gaming experience on Roblox, and participating players can get free burritos in real life.