The elucidation of the classical conditioning paradigm has been attributed to Russian physiologist Ivan Pavlov (1849-1936), who won the Nobel Prize for Physiology/Medicine for his work on reflexes and ...

If he rang a bell every time he gave his dog a treat, the dog would begin to salivate at just the sound of the bell. Now, ...

Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...