(By Paul Weyland) I love football. I also love sales. Today I’d like to mash up the two in a discussion called “Field Advantage: How to Start at the Direct Client’s 20-Yard Line Instead of Ours.” The ...

First, he paid to take an online writing workshop with me. Then, when that course ended, he offered to pay me three times the amount I earned for teaching online to do the exact same work—provide ...