In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership deals for its subsidiary, Sam's Club.

Roblox has had many big business relationships over the last several months, and now, Sam's Club is joining in on the branding opportunity.

Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Club World Cup tournament - a U.S.-based competition among 32 men's club soccer teams with a $1 billion pot.

Gamefam and FIFA are bringing the World Cup to Roblox via Super League Soccer from June 14 through July 13.