Acquired by Coca-Cola in 2008, Barrilitos is now being reintroduced with a refreshed formula. This relaunch targets Gen Z, ...

Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...

Although the Barrilios bottles will be produced and imported from Mexico, Reyes Coca-Cola Bottling will distribute them in ...

After breaking the agreement on the sale of Nestea, Coca-Cola wants to promote its own brand, Fuze Tea, in a move that could ...