The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) have teamed to generate widespread industry adoption of Ad-ID and ...

Despite the recent disbanding of the Rogue Ad Agency that was previously responsible for all of Cadillac’s current advertising, we’ll still see a few of the company’s previously-produced commercials ...

Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA), today announced that ...

https://soundcloud.com/geekwire/a-controversial-ad-divides-the-geekwire-team Seattle-based Code Fellows is facing a backlash over a transit ad that touted the ...

Frowns, smiles and other facial expressions are set to join brain activity and other observed responses as the latest predictors used in ad testing research. Research agency Millward Brown has added ...