The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

A Brazilian artist is challenging the boundaries of race and cultural identity by matching human skin tones to the Pantone colour chart. While finding exactly the right shade of grey to paint your ...

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared "Mocha ...

Pantone has released a countdown clock for its annual Color of the Year announcement, set to be revealed on the morning of December 4. The color choice is widely used to shape decisions in numerous ...