Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Dragonflies may see the world in a way that pushes beyond human limits—and surprisingly, they do it using the same molecular trick we evolved ourselves. Scientists discovered that these insects can ...

Purple: It's the color of Barney the dinosaur, certain iris blooms, and eggplant. However, scientists now say that the color we know as purple may not actually exist. That is going to come as ...

I’ve always been partial to blue. But if I had previously known about the color “olo,” then maybe it would’ve become my favorite instead. Pop Mech continually dives into the latest discoveries in ...

The eye is essentially a biological camera. It uses the light around us to create spectacular images that help us navigate ...

Butterfly wings get their color in ways that almost feel impossible. Up close, each wing is made of countless tiny scales that either hold pigment or manipulate light. The oranges, reds, and browns ...

You're introduced to someone and your attention catches on their eyes. They might be a rich, earthy brown, a pale blue, or the rare green that shifts with every flicker of light. Eyes have a way of ...