Thirty-two percent of health insurers and life insurers across the globe plan to develop their predictive analytics capabilities over the next two years, according to a Gen Re survey. Gen Re, a ...

Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, automation, and real-time optimiza ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Familiarity with generative AI is not breeding contempt among marketing executives—far from it. Among the CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that the ...

David Barberá Costarrosa has been dedicated to e-commerce and its ecosystem since 2017. Entrepreneur, Cofounder of Beeping, among others. The whirlwind of e-commerce and its constant evolution poses a ...

The integration of big data into business analytics has transformed how organisations gather and interpret large volumes of data. Big data includes a broad spectrum of structured and unstructured data ...

Predictive analytics is a game-changer for businesses looking to boost their profits. By using data to forecast future trends and customer behaviors, companies can make smarter decisions that directly ...

From Reaction to Anticipation: Predictive analytics empower security teams to transition from reactive responses to proactive strategies by leveraging data to anticipate risks before they escalate.

The lack of effective inventory management practices can lead to upset customers, plunging profits and productivity losses. Fortunately, technology offers assistance in ways that weren’t possible in ...

Enterprises without integrated systems face inefficiency, which often presents itself as an organizational process. Departments exist separately from one another, and spreadsheets disappear between ...