Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great. I’ve been thinking a lot about competition. My cousin Emily launched ...

Inspired by The Status Game, this article explores how startups use values and moral positioning as a competitive strategy and why virtue signaling can create both powerful differentiation and hidden ...

Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Sedulo Group celebrates its 20 year anniversary, marking two decades of delivering intelligence, insights, and competitive strategy to global organizations ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on competitive positioning in the telecom industry. Currently, ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Chicago, Feb. 02, 2026 (GLOBE NEWSWIRE) -- As competition intensifies across the cloud and software-as-a-service (SaaS) landscape, companies are increasingly leveraging Competitive Intelligence (CI) ...

Halemont Capital advises founders to strengthen positioning and capital strategy before approaching investors in ...