Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Direct and interactive marketers have long understood the power and value of testing. Most tests, however, have focused on incremental elements of a communication, such as subject lines or envelope ...

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Aleen Inc. (CSE: ALEN.U), a digital wellness company, announced the completion of its initial concept testing for the upcoming Smart ...

A couple of months ago, Donald Trump visited the CDC offices in Atlanta, and when asked about the escalating coronavirus crisis, he assured everyone, "I like this stuff." The president added, in ...

When electric aircraft developer Joby Aviation in August unveiled its concept for a hybrid-powered, optionally piloted ...

ORLANDO, Fla.--(BUSINESS WIRE)--Laser Photonics Corporation (LPC) (NASDAQ: LASE), a leading global industrial developer of laser systems for cleaning and other material processing applications, and ...

Sony is testing out a new version of Android for its Xperia range of smartphones, the new Android concept software is being tested in Sweden. Sony will start testing out its new Android Concept ...

Asteroids pose a real threat to the Earth and all the life that inhabits it. Smaller asteroids aren’t usually a problem, and break up in our atmosphere before posing a threat, but larger ones might be ...

During a 2013 discussion on treating non-small cell lung cancer, a group of oncologists from academic medical centers were asked what share of cancer patients have access to molecular testing. The ...